Rob and Javier first met as colleagues at AT&T, where they worked together for over 10 years, climbing the corporate ladder and building expertise in sales leadership, business development, and team management. Both achieved significant success in the Fortune 100 environment, but they shared a common dream: to build something of their own.
The transition wasn't easy. Like many professionals, they faced the overwhelming complexity of business formation; from choosing the right entity structure to building a professional digital presence. They experienced firsthand the challenges of moving from employee mindset to entrepreneur mindset.
Through their individual entrepreneurial journeys, they discovered a critical gap in the market. Most business formation services were either too basic or too expensive, and none addressed the unique needs of corporate professionals making the leap to entrepreneurship.
This realization led to the creation of Turn.CEO: an all-in-one platform designed specifically for professionals ready to stop working for someone else's dream and start building their own empire.
Today, Rob and Javier combine their corporate experience with their entrepreneurial success to provide the exact guidance they wish they had when making their own transition. They understand both sides of the equation: the security and structure of corporate life, and the freedom and challenges of business ownership.