Marketing & SEO Services
Comprehensive digital marketing services to drive traffic and generate leads across all channels. From social media management to paid advertising and search optimization - choose individual services or get the complete package.
The Marketing Challenge Every New Business Faces
Starting a business is challenging enough without the added complexity of marketing across multiple digital channels. Most entrepreneurs struggle with the "build it and they will come" mentality, only to discover that even the best products and services need strategic marketing to reach their target audience.
At Turn.CEO, we understand the unique marketing challenges faced by professionals transitioning from corporate careers to entrepreneurship. Our founders, Rob Raine and Javier Carrillo, experienced firsthand the difficulty of establishing market presence when launching their own ventures after leaving Fortune 100 careers.
Why Most DIY Marketing Fails
The digital marketing landscape is complex and constantly evolving. Business owners often make these costly mistakes:
- Spreading efforts too thin across too many platforms without strategy
- Inconsistent messaging that confuses potential customers
- Ignoring SEO fundamentals that determine online visibility
- Wasting ad spend on poorly targeted campaigns
- Neglecting to track and measure marketing performance
- Focusing on vanity metrics instead of actual lead generation
The Cost of Marketing Mistakes
Small businesses can waste significant budget on ineffective marketing strategies. Poor targeting can dramatically increase customer acquisition costs, while lack of SEO optimization can result in lost organic traffic opportunities. Results vary significantly by industry, business model, and execution quality.
The Modern Marketing Landscape
Today's consumers interact with brands across multiple touchpoints before making purchase decisions. Successful marketing requires an integrated approach that combines:
Organic Growth Strategies
- Search engine optimization (SEO)
- Content marketing and blogging
- Social media organic reach
- Email marketing automation
- Local business optimization
Paid Advertising Channels
- Google Ads and search marketing
- Facebook and Instagram advertising
- LinkedIn business marketing
- TikTok advertising for younger audiences
- Retargeting and conversion optimization
Our Comprehensive Digital Marketing Approach
Turn.CEO provides end-to-end digital marketing services designed specifically for entrepreneurs and growing businesses. Our approach combines proven strategies with cutting-edge techniques to maximize your marketing ROI across all channels.
Search Engine Optimization (SEO)
- Keyword research & strategy
- On-page optimization
- Technical SEO audits
- Local SEO for business listings
- Content optimization
- Monthly ranking reports
Social Media Marketing
- Multi-platform content strategy
- Daily posting and engagement
- Community management
- Social media advertising
- Influencer outreach
- Performance analytics
Paid Advertising Management
- Google Ads campaign management
- Facebook & Instagram advertising
- LinkedIn business campaigns
- Ad creative development
- A/B testing and optimization
- ROI tracking and reporting
Platform Expertise Across All Major Channels
Search, Display, YouTube
Organic & Paid Social
Stories, Reels, Shopping
Professional Networking
TikTok
Video Content Marketing
Google Business
Local SEO & Reviews
Strategic Marketing Process
1. Market Research & Analysis
Comprehensive analysis of your target audience, competitors, and market opportunities to develop winning strategies.
2. Strategy Development
Custom marketing roadmap with platform-specific strategies, content calendars, and measurable objectives.
3. Content Creation & Execution
Professional content development, ad creative design, and strategic campaign implementation across all channels.
4. Performance Optimization
Continuous monitoring, A/B testing, and optimization to improve campaign performance and ROI.
5. Analytics & Reporting
Detailed monthly reports with actionable insights, ROI analysis, and strategic recommendations for growth.
6. Strategic Consultation
Monthly strategy sessions to review performance, adjust tactics, and plan future marketing initiatives.
The Turn.CEO Marketing Advantage
Our marketing approach is informed by our founders' corporate sales and business development experience. We understand B2B and B2C customer psychology, having successfully marketed to both Fortune 100 executives and individual consumers throughout our careers.
Search Engine Optimization & Local Marketing Mastery
Search engine optimization is the foundation of sustainable online growth. While paid advertising stops working when you stop paying, SEO builds long-term organic visibility that continues generating leads for years.
Our Proven SEO Methodology
Technical SEO Foundation
- Website speed optimization (Core Web Vitals)
- Mobile-first responsive design optimization
- Schema markup implementation
- XML sitemaps and robots.txt optimization
- Internal linking strategy development
- Technical audit and error resolution
Content & Authority Building
- Strategic keyword research and mapping
- High-quality content creation and optimization
- Local business listing optimization
- Review management and reputation building
- Link building and citation development
- Competitor analysis and gap identification
Local SEO for Service-Based Businesses
For businesses serving local markets, local SEO is critical for capturing "near me" searches and appearing in Google's local pack results:
- Google Business Profile Optimization: Complete setup and ongoing management of your Google Business listing
- Local Citation Building: Consistent NAP (Name, Address, Phone) across 50+ business directories
- Review Management: Strategic review acquisition and professional response management
- Local Content Strategy: Location-specific content targeting local search terms
- Geographic Targeting: Optimization for specific service areas and locations
SEO Results Timeline
SEO is a long-term strategy that typically shows initial improvements within 30-90 days, with significant growth occurring over 3-12 months. Results vary based on competition level, industry, starting point, and the comprehensiveness of the strategy. Some competitive industries may require 6-12 months to see substantial ranking improvements.
Content Marketing That Converts
Content marketing isn't just about creating blog posts—it's about developing strategic content that educates prospects, builds trust, and guides them through your sales funnel:
Educational Blog Content
In-depth articles that answer customer questions, establish expertise, and improve search rankings for key terms.
Case Studies & Success Stories
Compelling narratives that demonstrate your expertise and results, building credibility with potential clients.
Video Content Strategy
Engaging video content for social media, YouTube, and website integration to increase engagement and conversions.
Email Marketing Automation
Nurture sequences and automated campaigns that convert leads into customers over time with strategic follow-up.
Paid Advertising That Delivers Measurable ROI
While SEO builds long-term growth, paid advertising delivers immediate results when executed strategically. Our paid advertising management focuses on profitable campaigns that generate qualified leads at predictable costs.
Multi-Platform Advertising Strategy
Google Ads Management
- Search ads for high-intent keywords
- Display advertising for brand awareness
- YouTube video advertising campaigns
- Shopping ads for e-commerce businesses
- Local services ads for service businesses
- Conversion tracking and optimization
Social Media Advertising
- Facebook lead generation campaigns
- Instagram story and feed advertising
- LinkedIn professional targeting
- TikTok advertising for younger demographics
- Retargeting campaigns across platforms
- Lookalike audience development
Our Advertising Management Process
Campaign Strategy & Setup
Comprehensive campaign planning, audience research, and strategic setup across relevant advertising platforms.
Creative Development
Professional ad creative design, compelling copy development, and landing page optimization for maximum conversions.
Performance Monitoring
Daily campaign monitoring, bid optimization, and real-time adjustments to maximize performance and minimize costs.
Testing & Optimization
Continuous A/B testing of ads, audiences, and landing pages to improve conversion rates and reduce cost per acquisition.
Understanding Advertising ROI
Advertising returns vary significantly based on industry, product/service pricing, target market, competition, and campaign execution. While some businesses achieve strong positive ROI, results depend on many factors including offer quality, landing page effectiveness, and sales process. We focus on continuous optimization to improve performance over time, with most campaigns showing improvement after 30-90 days of testing and refinement.
Reputation Management & Review Strategy
Online reputation directly impacts conversion rates and local search rankings. Our reputation management services help you build and maintain a positive online presence:
- Review Acquisition: Strategic campaigns to generate authentic positive reviews from satisfied customers
- Review Response Management: Professional responses to all reviews that demonstrate excellent customer service
- Reputation Monitoring: Real-time alerts for new reviews and mentions across all platforms
- Crisis Management: Rapid response strategies for handling negative reviews and reputation threats
- Review Display Integration: Showcasing positive reviews on your website and marketing materials
Studies show that businesses with 4+ star ratings receive significantly more clicks and calls than those with lower ratings. We help you achieve and maintain excellent online ratings across all review platforms.
Marketing Investment Tiers & Expected Returns
Effective marketing is an investment that pays dividends through increased visibility, lead generation, and customer acquisition. Our flexible service packages allow you to choose the level of marketing support that fits your business goals and budget.
Starter Marketing
- Basic SEO optimization
- Google Business setup
- Social media account setup
- Monthly content calendar
- Basic analytics reporting
- Email support
Growth Marketing
- Comprehensive SEO strategy
- Multi-platform social media
- Content creation and posting
- Basic paid advertising
- Review management
- Monthly strategy calls
Complete Marketing
- Full-service SEO management
- Advanced social media marketing
- Comprehensive paid advertising
- Email marketing automation
- Video content creation
- Weekly optimization calls
Expected Timeline and Results
Why Choose Turn.CEO for Your Marketing
Our marketing approach is informed by real business experience and proven sales methodologies:
- Business-First Approach: Marketing strategies aligned with your business goals and revenue targets
- Corporate Experience: Understanding of B2B sales cycles and professional service marketing
- Entrepreneurial Insight: Firsthand knowledge of the challenges facing new business owners
- Multi-Channel Expertise: Integrated strategies across all digital marketing channels
- ROI Focus: Every campaign measured and optimized for maximum return on investment
- Transparent Reporting: Monthly reports with clear metrics and actionable insights
Our Commitment to Results
We're committed to delivering measurable marketing results. During your first 90 days, we'll work closely with you to implement strategies, track performance, and optimize campaigns. If you're not seeing progress toward agreed-upon goals, we'll continue working with you to adjust the strategy until we find the right approach for your business. Success requires partnership, realistic timelines, and ongoing optimization.
Frequently Asked Questions
How long does it take to see results from SEO?
Initial improvements typically appear within 30-60 days, with significant traffic and ranking growth occurring over 3-6 months. SEO is a long-term investment that continues to compound over time.
What's included in the monthly fee?
Monthly fees cover strategy development, content creation, campaign management, ongoing optimization, analytics reporting, and regular consultation calls. Ad spend budgets are separate and determined based on your goals.
Can I start with one service and add more later?
Absolutely. Many clients start with SEO or social media management and expand to additional services as they see results and grow their marketing budget.
Do you work with businesses in my industry?
We work with service-based businesses, consultants, coaches, professional services, and local businesses across many industries. Contact us to discuss your specific situation.
What if I'm not satisfied with the results?
We require a minimum 3-month commitment to allow time for strategy implementation and optimization. If results aren't meeting expectations, we'll work with you to adjust the approach and improve performance.
How do you measure marketing success?
We track metrics aligned with your business goals: website traffic, search rankings, lead generation, conversion rates, cost per lead, and ultimately ROI. Monthly reports show progress across all key metrics.
Ready to Accelerate Your Business Growth?
Stop struggling with DIY marketing that doesn't deliver results. Partner with marketing experts who understand your business and deliver measurable ROI.
Start Your Marketing Strategy Today